Go/No-Go Decision

• Does this align with our strategic goals?

• Is this in our target market/industry?

• Will this enhance our reputation?

• Is the contract value worth the effort?

• Are payment terms acceptable?

• What is the profit margin potential?

• Do we have the required expertise?

• Can we meet all technical requirements?

• Do we have capacity to deliver?

• Do we have a competitive advantage?

• What is our win probability?

• Who are the competitors?

• Do we have an existing relationship?

• Have we worked with them before?

• Do we have internal champions?